One of the reasons we focus our work on sustainability issues is that we’re concerned about the environmental and social future of this planet. As a species, we’re trashing it with our lifestyle. So, Global Reach is thrilled to be supporting people and firms that are doing something about that problem.
Keeping our environmental footprint small
So it’s only right for anyone to ask, what are we doing to minimize the environmental effects of our business? As entrepreneurs, our work gets closely tied to our personal lives, so it’s hard to distinguish between work and the rest of life.
The work itself
Most of what we do just sends electrons around the world, so there’s not much in the way of physical product. Much of the writing gets reproduced onto the printed page, but it’s not incremental — those pages would get filled with something and then printed, even if we didn’t do our work.
Working from home offices reduces travel a lot. We go to a couple of conferences a year, generally within North America. So, the transportation footprint of Global Reach is pretty light.
Impact of the work
Most of the content we develop is about ways organizations can reduce their environmental and social footprint — helping mining to be a bit kinder and gentler, minimizing the effects of oil and gas exploration/production, reducing air emissions of manufacturing, and other such topics. We like to think that’s something like a negative impact.
No involuntary sign-ups
Ever met someone, exchanged business cards, and then you find yourself on their mailing list? It can be a good way to build that list, and a lot of people find that this meets their ethical values. And we understand that there is some relativity in ethics. But our practice is to never send out the newsletter or any other Global Reach service to someone who hasn’t voluntarily subscribed. It means our list gets built more slowly, but it’s done in a way that is values-congruent.
No affiliate marketing
According to Wikipedia, “affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.” In other words, someone might recommend some products or services to you … and they’re getting a reward or commission for doing so. There are lots of people with high ethical standards who participate in this, and generally they manage this by declaring full disclosure that indicates who they “affiliate” with, and also making sure that they don’t recommend anything that they wouldn’t be willing to stand behind in any case. And that’s cool. But at Global Reach, we’d rather that all our recommendations are made in a way that is unencumbered by any remuneration to us.
The Global Reach website is designed to meet current standards for accessibility, so that it is easy for more people to find the information they need to build their profile as thought leaders.