Show Your Expertise Through Content Marketing.

How we can help

We can work with you to help you demonstrate thought leadership and expertise to current clients, potential clients and referral sources. Most of the people we help fall into three categories:

Leaders of professional firms or practice areas

As a leader, you’re expected to provide the resources to help your people grow professionally -- more billable hours, at higher rates, doing work that meets the strategic needs of the firm. You may also be expected to be the public face of the firm, with a professional profile that gets your calls returned.

We can help get results for you in this way:

  • You describe your strategic priorities regarding markets -- if you want to build your presence in a particular industry, economic sector or geographic area
  • You tell us which of your practice areas, and individual professionals, you’d particularly like to see with a higher professional profile
  • We’ll then work with your designated firm members to build some plans for producing content that demonstrates their expertise
  • We’ll keep you updated on progress in whatever way you prefer, and provide you with concrete results.

Marketing team members

As a member of the marketing team, part of your role is to produce reliable results with the resources -- time and money -- you have available. We can work with you to produce reliable ‘wins’ that make you look good, and for a minimal time and disruption for you and your client-service professionals.

We can help you look good in this way:

  • You describe the firm’s strategic priorities regarding markets -- such as a particular industry, economic sector or geographic area
  • You tell us which of the firm’s practice areas, and individual professionals, have been designated to have a higher professional profile
  • We’ll then work with your designated firm members to build some plans for producing content that demonstrates their expertise
  • We’ll keep you updated on progress in whatever way you prefer, and provide you with concrete results.

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