Show Your Expertise Through Content Marketing.

Reaching niche markets with your firm’s content

One of the little-used aspects of professional services marketing is getting a firm’s message into targeted media — online and print publications that are already read and trusted by potential clients. Approaching an editor of a magazine, or the owner of an influential blog with an article can be intimidating — but not if you understand their motives and needs, and know how to meet those needs. This video talks about how to find niche publications and then get your firm’s content where it will be read by people in your firm’s market.

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