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Three kinds of LinkedIn groups: “Professional,” “Industry” and ... “Ignore”

LinkedIn groups can be a great way for members of your firm to develop professionally, learn about issues facing their profession or occupation, and also to develop connections with people who can be potential clients. They can also be a good way to publish ideas expressed in blog posts, articles, papers and other content. However, many business professionals have not yet developed a strategy around getting the most they can, and giving back, through LinkedIn groups.

This video talks about three kinds of groups, depending on the individual’s perspective:  “professional” groups made up of people in one’s own profession or occupation, “industry” groups made up of people within one’s target client base, and what I call “ignore” groups — which are all the other groups on LinkedIn, which you probably can, well, ignore.

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